An enterprise website is the primary online representation of your organization and with the explosion of the internet and growing focus on digital marketing, you need to ensure yours stands out from the crowd.
Delivering an engaging, feature rich, and optimized website that focuses on user experience, will significantly enhance your brand, create customer interest and ultimately help your business grow to the top line. In the expanded ecosystem of multiple digital channels, getting a handle on marketing measurement optimization is also imperative not only to drive returns but also to drive success across mobile, social and web.
Building your online business
Building successful online customer experiences requires a combination of skills and experience that bridge both digital marketing and technical know-how. BrightStarr’s team of strategists, information architects, user experience designers and technical engineers can help you build your business online and take full advantage of the digital marketing channels using powerful technology form Microsoft.
SharePoint as a website delivery platform
As websites become more focused around providing end users with tools, software, services and interactivity, SharePoint’s vast array of out of the box features prove more and more useful. Many organizations are looking to expand their ‘brochure-ware presence’ and provide site visitors with more value thorough interactive services that deepen the user experience, resulting in an action being taken. SharePoint’s ability to deliver social features; including user profiles, blogs, wikis and discussions boards, is a good example of how an organization can quickly build their own online community and provide end users with a richness of information that strengthens both customer relationships and their brand.
SharePoint websites that excite
The enterprise website has to engage and satisfy many audiences without becoming a middle-ground compromise that will fail to excite and deliver for any of them. We know that all needs can be satisfied, that mediocre can be eliminated and exceptional digital experiences are possible on an enterprise website because we have worked with clients to deliver them. Understanding the value and information that each of your audiences are looking for is the starting point of planning. Great websites should be structured by audience need not your organogram so that your conversation channels and information flow follows audience logic not an abstract business structure.